• October 12
  • Canterbury Woods Auditiorium, Pacific Grove
  • October 12, 2017
  • Categories: Community, Visual Arts

Event Details

  • October 12, 2017
  • 7:00 pm - 9:00 pm
  • $15.00
  • Get Tickets


Event Description

the creative architect

Inside the Great Midcentury Personality Study at UC Berkeley’s Institute of Personality Assessment and Research—an unprecedented and idealistic attempt to map the minds of forty renowned architects of the time. About the Talk: What does the precursor to the CIA have to do with midcentury architects and the creative process? Pierluigi Serraino will answer this question as he explores the goals and findings of an almost forgotten moment in 1959 when forty preeminent modern architects were invited to the University of California for a study that attempted to gauge the nature of creativity. Among the participants were luminaries Eero Saarinen, Louis Kahn, Richard Neutra, I.M. Pei, Philip Johnson, George Nelson, Eliot Noyes, Pietro Belluschi, Serge Chermayeff and Q. Quincy Jones. For three days straight these architects endured intensive interviews. What makes a person creative? Are there biographical conditions and personality traits necessary to actualize that creativity? How did each architect perceive his or her own place in architectural history? About the Speaker: Pierluigi Serraino, AIA was born in 1965 in Messina, Italy. He holds multiple professional and research degrees in architecture from Italy and the United States. Prior to opening his independent design practice, Serraino worked on a variety of projects with Mark Mack Architects; Skidmore, Owings and Merrill; and Anshen+Allen. He has lectured on architectural photography, digital design and California Modernism at numerous universities and museums around the globe. Drawing on his in-depth expertise in modern architecture, he has devoted part of his design practice to rehabilitation, remodeling, and adding to midcentury modern residential and commercial properties.

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