Lancaster is not social networking, but it is fighting crime with real tweets by birds. The city's mayor tells The Wall Street Journal that birds put residents in a "better place." And though police say the causes are many, crime in the city is down.
Scott Sanders will be eating lunch at his desk again. Sanders is the general sales manager for the NBC affiliate in Columbia — South Carolina's capital — so all his time is devoted these days to handling ad traffic ahead of Saturday's Republican primary.
"It's been crazy this week," Sanders says. "It will be hard to watch TV, because there are so many ads."
All five major GOP candidates have ads running during the station's nightly news programs. Their messages are also being amplified and augmented by supportive superPACs.