Pauline Bartolone

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Shots - Health Blog
1:22 pm
Tue September 25, 2012

Branding Health Care Exchanges To Make The Sale

Peter Lee, executive director of the California Health Benefit Exchange, discusses California's health care plans in Sacramento in July.
Rich Pedroncelli AP

Originally published on Tue September 25, 2012 4:39 pm

As states work to comply with the federal health care law, many are designing their insurance exchanges, where people will be able to shop for coverage.

But just the word "exchange" sounds to many like off-putting government-speak, and some states are eager to come up with a more appealing name for these new marketplaces.

Peter Lee directs California's Health Benefit Exchange. It's up for a new name, and Lee says they want it to sound fresh, dynamic and innovative.

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Health Care
2:21 am
Mon July 2, 2012

California Proceeds With Health Exchanges

Originally published on Mon July 2, 2012 4:23 am

Transcript

PAULINE BARTOLONE, BYLINE: I'm Pauline Bartolone in Sacramento.

California, unlike Mississippi, is already on the road to Medicaid expansion under the Affordable Care Act. And after the law passed in 2010, it was the first state to get going to build an exchange.

Peter Lee is in charge of it. He never let uncertainty about the Supreme Court decision come in the way of building the new marketplace.

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